Privacy Policy
Effective Date: October 22, 2026
1. Introduction
Welcome to DateLyft.
DateLyft ("DateLyft," "we," "us," or "our") is a Houston, Texas-based dating support service offering personalized dating assessments, coaching, weekly plans, and opportunities to meet people in the real world.
We respect your privacy and understand that information about your dating life, personal experiences, goals, and preferences can be sensitive.
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, complete our assessments, communicate with us, or use our services.
By using DateLyft, you acknowledge the privacy practices described in this policy.
2. Information We Collect
We may collect the following categories of information.
Personal and Contact Information
First and last name
Email address
Phone number
ZIP code and general location
Age or age range
Account and membership information
Dating and Relationship Information
When you complete a Dating Health Assessment, use our services, or communicate with a coach, we may collect information about:
Your dating experiences and challenges
Relationship goals and preferences
Dating habits and communication patterns
Confidence, motivation, and social activities
Preferences regarding potential partners
Sexual orientation or other sensitive personal information you voluntarily provide
Feedback about dates, relationships, and personal progress
Providing certain information may be optional, although some information may be necessary to personalize our services.
Assessment and Coaching Information
We may maintain records of your assessment responses, generated scores and insights, personalized dating plans, coaching notes, messages, recommendations, and progress.
Payment and Subscription Information
When you purchase a DateLyft membership, we collect or receive information necessary to administer your subscription, including billing details, transaction history, payment status, and subscription information.
Payment transactions are processed through third-party payment providers. DateLyft does not need to store your complete credit card number to administer your membership.
Website and Technical Information
We may collect technical information such as:
IP address
Browser and device information
Website pages visited
Referral sources
Links and buttons clicked
Cookies and similar tracking identifiers
Interactions with our website and advertising
3. How We Use Your Information
We use personal information to:
Provide Dating Health Assessments and personalized insights
Develop individualized dating plans and recommendations
Identify nearby social activities and opportunities to meet people
Provide dating coaching and ongoing support
Communicate about appointments, membership services, and account activity
Process payments and manage subscriptions
Respond to questions and customer service requests
Improve our website, assessments, services, and customer experience
Analyze website traffic, advertising performance, and conversions
Send promotional communications when permitted by law and your communication preferences
Maintain security, prevent fraud, and comply with legal obligations
We seek to use personal information only for legitimate business purposes consistent with this policy and applicable law.
4. Dating Assessments and AI-Assisted Services
DateLyft uses technology, including artificial intelligence, to help analyze assessment responses, identify patterns, generate insights, develop personalized recommendations, and discover relevant local opportunities.
Information you submit may be processed through third-party technology providers that support these functions.
AI-generated recommendations are intended to provide informational guidance and practical suggestions. They are not guarantees of dating success, relationship outcomes, or compatibility.
DateLyft may use authorized human coaches or personnel to review information you provide when necessary to deliver services or provide support.
We do not intentionally use sensitive dating information to make decisions about your eligibility for employment, credit, insurance, housing, or other similarly significant matters.
5. Sensitive Personal Information
Some information collected through DateLyft may be considered sensitive under applicable privacy laws, including information concerning sexual orientation, relationship preferences, or other personal experiences.
We use this information to personalize assessments, coaching, recommendations, and member experiences.
Where required by law, we obtain appropriate consent before collecting or processing sensitive personal information.
We do not sell sensitive assessment responses, personal coaching notes, or individual dating histories to data brokers.
You may request deletion of your sensitive information, subject to applicable legal and operational exceptions.
6. How We Share Information
We may share information with trusted service providers when necessary to operate DateLyft.
These may include:
Website hosting and customer relationship management providers
Payment processors
Email and SMS communication platforms
Scheduling and appointment providers
Artificial intelligence and automation service providers
Analytics and advertising platforms
Professional advisers and service providers supporting our business
Such providers may process information on our behalf or, in some cases, under their own applicable privacy terms.
We may also disclose information when reasonably necessary to comply with legal obligations, respond to lawful requests, protect our rights, investigate fraud, or safeguard users.
We do not provide your dating assessment responses or coaching notes to other DateLyft members.
If DateLyft undergoes a merger, acquisition, financing, or sale of business assets, information may be transferred as part of that transaction, subject to applicable legal requirements.
7. Cookies, Analytics, and Advertising
DateLyft may use cookies, tracking pixels, and similar technologies to understand website usage, measure advertising performance, improve our services, and support marketing activities.
These technologies may include tools provided by Meta and other analytics or advertising platforms.
Advertising and analytics tools may receive information such as website activity, browser identifiers, conversion events, and certain contact information where permitted and appropriately configured.
Depending on applicable law, some advertising-related disclosures may qualify as targeted advertising, sharing, or sale of personal information.
Where required, we will provide appropriate notices, consent choices, and methods to opt out of applicable advertising-related processing.
We do not intend to transmit detailed Dating Health Assessment responses, sexual orientation information, or private coaching conversations as advertising event parameters.
8. Email and Text Communications
DateLyft may contact you by email or SMS regarding:
Assessment results
Membership and account information
Coaching appointments
Personalized weekly plans
Event recommendations and reminders
Customer support
Promotional offers, when permitted
You may unsubscribe from marketing emails using the unsubscribe link included in those messages.
You may opt out of promotional text messages by replying STOP, where supported.
Opting out of marketing communications does not necessarily prevent essential account, billing, or service-related communications.
Message and data rates may apply.
9. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or loss.
Access to personal information is limited according to operational needs.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
We encourage members to avoid sharing passwords, financial account credentials, or unnecessary highly sensitive information through coaching messages.
10. Data Retention
We retain personal information for as long as reasonably necessary to provide services, maintain accounts, fulfill the purposes described in this policy, resolve disputes, meet legal obligations, and maintain appropriate business records.
Retention periods may vary depending on the information involved and applicable requirements.
When information is no longer reasonably necessary, we will take appropriate steps to delete, anonymize, or securely retain it where required by law.
Canceling a DateLyft membership does not automatically result in immediate deletion of all account information.
11. Your Privacy Rights
Depending on where you reside and applicable law, you may have rights to:
Request access to personal information we maintain about you
Correct inaccurate information
Request deletion of personal information
Obtain a portable copy of certain information
Withdraw consent to certain processing
Opt out of certain targeted advertising, sales, sharing, or profiling activities
Appeal a decision regarding a privacy rights request, where applicable
We may need to verify your identity before fulfilling certain requests.
We will respond within the timeframes required by applicable law.
You may submit a privacy request or appeal by contacting us at:
Please include "Privacy Request" or "Privacy Appeal" in the subject line, as appropriate.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
12. Children's Privacy
DateLyft is intended for adults age 18 and older.
We do not knowingly collect personal information from individuals under the age of 18.
If we become aware that we have collected personal information from someone under 18, we will take appropriate steps to delete that information.
Parents or guardians who believe a minor has provided personal information may contact us using the information below.
13. Third-Party Websites and Events
DateLyft may recommend social gatherings, activities, events, or third-party websites.
These services are operated independently and may have their own privacy policies, registration requirements, and data collection practices.
DateLyft is not responsible for the privacy practices of third-party websites or event organizers.
We encourage users to review the applicable privacy policies before sharing personal information with outside organizations.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal obligations.
When changes are made, we will update the effective date at the top of this policy.
Where required by law, we will provide additional notice or obtain consent before making material changes to how personal information is processed.
15. Contact Us
If you have questions about this Privacy Policy or how DateLyft handles personal information, please contact:
DateLyft
Website: https://datelyft.com
Email: [email protected]
We are committed to treating your information responsibly and respecting the trust you place in DateLyft.
Copyright 2026. DateLyft. All Rights Reserved.